Why are ceramic coatings so expensive…? The real reason!
Ceramic coatings are what everyone is talking about in the Covington, Louisiana auto detailing scene. We hear all kinds of information (Truth and Lies) , so I wanted to dissect this issue and give you the real answers……
First of all: WHY ARE CERAMIC COATINGS SO EXPENSIVE??? Isn’t it absurd to pay $2,000 to put a “glorified wax” on your car’s paint? Isn’t that only something that “rich car guys” would do? Well… not quite!
I have noticed that most people in Covington have heard of it but don’t really understand what it is. Fundamentally, ceramic coatings are the longest term paint protection that exists in the detailing industry. They are a HUGE jump from waxes and sealants which only last a few months at best. The average lifespan of a ceramic coating is 5+ years, and some coatings last the vehicles LIFETIME!
We’re talking about water resistant, chemical resistant, scratch resistant, ultra durable paint protection… The difference between a car that IS coated and IS NOT coated after a few years is quite mind blowing.
Now other than the extreme value (protecting your car for the lifetime that you own it) what’s with the expensive price tag? The majority of the cost comes from the preparation, skill level, technique, and the labor required. To properly prepare a vehicle to be coated, you are looking at a day’s work minimum. In some cases, it takes more than a days work to fully prep the vehicle. I recently applied a ceramic coating to my personal vehicle and even after already being cleaned twice a week, it still needed about a full day to prep and apply the ceramic coating.
In addition to the time, the ceramic coating installer (that’s Velocity) has to go through pretty intense training programs in order to get their certification, so at some level, we are charging for our expertise as well.
Coatings are changing the car world both for consumers, and those “car people” we all have in our lives. If you have any questions we would love to help! Contact us here.
